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- 2008032608 contributor B11110176.
- 2008032608 created "2009.".
- 2008032608 date "2009".
- 2008032608 date "2009.".
- 2008032608 dateCopyrighted "2009.".
- 2008032608 description "Includes bibliographical references and index.".
- 2008032608 description "Marketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion.".
- 2008032608 extent "xvi, 179 p. :".
- 2008032608 identifier "0313350485 (alk. paper)".
- 2008032608 identifier "9780313350481 (alk. paper)".
- 2008032608 identifier 2008032608.html.
- 2008032608 isPartOf "Entrepreneur's guide (Westport, Conn.)".
- 2008032608 isPartOf "The entrepreneur's guide, 1939-2478".
- 2008032608 issued "2009".
- 2008032608 issued "2009.".
- 2008032608 language "eng".
- 2008032608 publisher "Westport, Conn. : Praeger,".
- 2008032608 subject "658.8 22".
- 2008032608 subject "HF5415.13 .E896 2009".
- 2008032608 subject "Marketing Decision making.".
- 2008032608 subject "Marketing Management.".
- 2008032608 subject "Sales management.".
- 2008032608 subject "Small business marketing.".
- 2008032608 tableOfContents "Marketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion.".
- 2008032608 title "The entrepreneur's guide to marketing / Robert F. Everett.".
- 2008032608 type "text".