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- 2008033002 contributor B11110633.
- 2008033002 contributor B11110634.
- 2008033002 created "c2009.".
- 2008033002 date "2009".
- 2008033002 date "c2009.".
- 2008033002 dateCopyrighted "c2009.".
- 2008033002 description "Includes bibliographical references and index.".
- 2008033002 extent "xvii, 782 p. :".
- 2008033002 identifier "0073381136 (alk. paper)".
- 2008033002 identifier "9780073381138 (alk. paper)".
- 2008033002 identifier 2008033002.html.
- 2008033002 issued "2009".
- 2008033002 issued "c2009.".
- 2008033002 language "eng".
- 2008033002 publisher "Boston : McGraw-Hill Irwin,".
- 2008033002 subject "658.8 22".
- 2008033002 subject "HF5415.13 .P387 2009".
- 2008033002 subject "Marketing Management Case studies.".
- 2008033002 subject "Marketing Management.".
- 2008033002 title "Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.".
- 2008033002 type "text".