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- 2008034733 alternative "Brand revitalization".
- 2008034733 contributor B11112792.
- 2008034733 contributor B11112793.
- 2008034733 created "c2009.".
- 2008034733 date "2009".
- 2008034733 date "c2009.".
- 2008034733 dateCopyrighted "c2009.".
- 2008034733 description "Includes bibliographical references and index.".
- 2008034733 extent "xx, 218 p. :".
- 2008034733 identifier "0136043313 (hardback : alk. paper)".
- 2008034733 identifier "9780136043317 (hardback : alk. paper)".
- 2008034733 identifier 2008034733.html.
- 2008034733 issued "2009".
- 2008034733 issued "c2009.".
- 2008034733 language "eng".
- 2008034733 publisher "Upper Saddle River, N.J. : Wharton School Pub.,".
- 2008034733 subject "658.8/27 22".
- 2008034733 subject "Brand name products Management.".
- 2008034733 subject "Branding (Marketing) Management.".
- 2008034733 subject "HF5415.1255 .L54 2009".
- 2008034733 subject "McDonald's Corporation Case studies.".
- 2008034733 subject "Product life cycle.".
- 2008034733 title "Brand revitalization".
- 2008034733 title "Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands / Larry Light and Joan Kiddon.".
- 2008034733 type "text".