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- 2008036086 contributor B11114407.
- 2008036086 contributor B11114408.
- 2008036086 created "c2009.".
- 2008036086 date "2009".
- 2008036086 date "c2009.".
- 2008036086 dateCopyrighted "c2009.".
- 2008036086 description "Includes bibliographical references (p. 668-686) and indexes.".
- 2008036086 extent "xlii, 724 p. :".
- 2008036086 identifier "0073381071 (alk. paper)".
- 2008036086 identifier "9780073381077 (alk. paper)".
- 2008036086 identifier 2008036086.html.
- 2008036086 issued "2009".
- 2008036086 issued "c2009.".
- 2008036086 language "eng".
- 2008036086 publisher "Boston : McGraw-Hill Irwin,".
- 2008036086 subject "659.1 22".
- 2008036086 subject "Advertising.".
- 2008036086 subject "HF5821 .B62 2009".
- 2008036086 title "Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens.".
- 2008036086 type "text".