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- 2008038615 contributor B11117536.
- 2008038615 contributor B11117537.
- 2008038615 created "c2008.".
- 2008038615 date "2008".
- 2008038615 date "c2008.".
- 2008038615 dateCopyrighted "c2008.".
- 2008038615 description "Getting the best from this book -- Nightmares and dreams: the new world of brands -- Enduring myths, new challenges, and realities -- How the brand dream process took shape -- Fitting the pieces together: the brand dream model -- Taking the brand dream medicine -- Deconstructing brands: a new way of sussing out the competition -- Engaging staff in the employer brand -- A web of threats and opportunities -- An inspirational approach to innovation -- Renewing the dream.".
- 2008038615 description "Includes bibliographical references and index.".
- 2008038615 extent "p. cm.".
- 2008038615 identifier "9780470779606 (cloth)".
- 2008038615 identifier 2008038615.html.
- 2008038615 issued "2008".
- 2008038615 issued "c2008.".
- 2008038615 language "eng".
- 2008038615 publisher "Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons,".
- 2008038615 subject "658.8/27 22".
- 2008038615 subject "Branding (Marketing)".
- 2008038615 subject "Business names.".
- 2008038615 subject "Corporate image.".
- 2008038615 subject "Creative ability in business.".
- 2008038615 subject "HF5415.1255 .B78 2008".
- 2008038615 subject "Organizational effectiveness.".
- 2008038615 tableOfContents "Getting the best from this book -- Nightmares and dreams: the new world of brands -- Enduring myths, new challenges, and realities -- How the brand dream process took shape -- Fitting the pieces together: the brand dream model -- Taking the brand dream medicine -- Deconstructing brands: a new way of sussing out the competition -- Engaging staff in the employer brand -- A web of threats and opportunities -- An inspirational approach to innovation -- Renewing the dream.".
- 2008038615 title "Brand enigma : decoding the secrets of your brand / Duncan Bruce, David Harvey.".
- 2008038615 type "text".