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- 2008040502 contributor B11119843.
- 2008040502 created "c2009.".
- 2008040502 date "2009".
- 2008040502 date "c2009.".
- 2008040502 dateCopyrighted "c2009.".
- 2008040502 description "Includes bibliographical references (p. 311-328) and index.".
- 2008040502 description "Marketing and financial performance -- How CVA affects financial performance -- CVA over time -- Perceived value -- Costs -- Managing CVA -- Managing CVA over time -- Utilizing CVA for strategic decisions -- Utilizing CVA for marketing program decisions -- Building the marketing accountability scorecard -- Organizing to manage CVA.".
- 2008040502 extent "xx, 344 p. :".
- 2008040502 identifier "0136043321 (hbk. : alk. paper)".
- 2008040502 identifier "9780136043324 (hbk. : alk. paper)".
- 2008040502 identifier 2008040502.html.
- 2008040502 issued "2009".
- 2008040502 issued "c2009.".
- 2008040502 language "eng".
- 2008040502 publisher "Upper Saddle River, N.J. : FT Press,".
- 2008040502 subject "658.8 22".
- 2008040502 subject "Economic value added.".
- 2008040502 subject "HF5415.13 .S458 2009".
- 2008040502 subject "Marketing Management.".
- 2008040502 tableOfContents "Marketing and financial performance -- How CVA affects financial performance -- CVA over time -- Perceived value -- Costs -- Managing CVA -- Managing CVA over time -- Utilizing CVA for strategic decisions -- Utilizing CVA for marketing program decisions -- Building the marketing accountability scorecard -- Organizing to manage CVA.".
- 2008040502 title "Value above cost : driving superior financial performance with CVA, the most important metric you've never used / Donald E. Sexton.".
- 2008040502 type "text".