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- 2008040877 alternative "Publicité est dans le film. English".
- 2008040877 contributor B11120280.
- 2008040877 created "c2009.".
- 2008040877 date "2009".
- 2008040877 date "c2009.".
- 2008040877 dateCopyrighted "c2009.".
- 2008040877 description "Includes bibliographical references and index.".
- 2008040877 extent "ix, 266 p. :".
- 2008040877 identifier "9780749453374".
- 2008040877 identifier 2008040877.html.
- 2008040877 issued "2009".
- 2008040877 issued "c2009.".
- 2008040877 language "eng fre".
- 2008040877 language "eng".
- 2008040877 publisher "London ; Philadelphia, PA : Kogan Page,".
- 2008040877 subject "658.8/27 22".
- 2008040877 subject "Branding (Marketing)".
- 2008040877 subject "HF6146.P78 L4413 2009".
- 2008040877 subject "Product management.".
- 2008040877 subject "Product placement in mass media.".
- 2008040877 title "Branded entertainment : product placement and brand strategy in the entertainment business / Jean-Marc Lehu.".
- 2008040877 title "Publicité est dans le film. English".
- 2008040877 type "text".