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- 2008042914 contributor B11122736.
- 2008042914 contributor B11122737.
- 2008042914 created "c2009.".
- 2008042914 date "2009".
- 2008042914 date "c2009.".
- 2008042914 dateCopyrighted "c2009.".
- 2008042914 description "Includes index.".
- 2008042914 description "Pt. I Convergence of Brand and Direct -- Ch. 1 Why Convergence Marketing? -- Ch. 2 Getting to Convergence: With the Common Language of Respect -- Ch. 3 Convergence -- Pt. II Measuring the Intention and Success: Process Tools and Practical Applications -- Ch. 4 Accelerate and Drive; The Rosen Velocity Scale -- Ch. 5 Sales Cycle and Customer Dialogue -- Ch. 6 The Ask and the Offer -- Ch. 7 Expected Value of the Individual -- Ch. 8 Real-Time Accounting: Numbers That Will Set You Free -- Ch. 9 The Brand-Interaction Accelerator -- Pt. III Performance and Balance -- Ch. 10 Zen and the Art of...the Motorcycle Story -- Ch. 11 A Few More Case Studies -- Ch. 12 The Last Word.".
- 2008042914 extent "xv, 187 p. :".
- 2008042914 identifier "047016493X (cloth)".
- 2008042914 identifier "9780470164938 (cloth)".
- 2008042914 issued "2009".
- 2008042914 issued "c2009.".
- 2008042914 language "eng".
- 2008042914 publisher "Hoboken, N.J. : Wiley,".
- 2008042914 subject "658.8 22".
- 2008042914 subject "Branding (Marketing)".
- 2008042914 subject "Direct marketing.".
- 2008042914 subject "HF5415.1255 .R67 2009".
- 2008042914 subject "Marketing.".
- 2008042914 tableOfContents "Pt. I Convergence of Brand and Direct -- Ch. 1 Why Convergence Marketing? -- Ch. 2 Getting to Convergence: With the Common Language of Respect -- Ch. 3 Convergence -- Pt. II Measuring the Intention and Success: Process Tools and Practical Applications -- Ch. 4 Accelerate and Drive; The Rosen Velocity Scale -- Ch. 5 Sales Cycle and Customer Dialogue -- Ch. 6 The Ask and the Offer -- Ch. 7 Expected Value of the Individual -- Ch. 8 Real-Time Accounting: Numbers That Will Set You Free -- Ch. 9 The Brand-Interaction Accelerator -- Pt. III Performance and Balance -- Ch. 10 Zen and the Art of...the Motorcycle Story -- Ch. 11 A Few More Case Studies -- Ch. 12 The Last Word.".
- 2008042914 title "Convergence marketing : combining brand and direct for unprecedented profits / Richard G. Rosen ; with Jane Rosen.".
- 2008042914 type "text".