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- 2008043641 contributor B11123633.
- 2008043641 contributor B11123634.
- 2008043641 created "c2010.".
- 2008043641 date "2010".
- 2008043641 date "c2010.".
- 2008043641 dateCopyrighted "c2010.".
- 2008043641 description "Includes bibliographical references and index.".
- 2008043641 extent "xxi, 454 p. :".
- 2008043641 identifier "0136079423 (pbk. : alk. paper)".
- 2008043641 identifier "9780136079422 (pbk. : alk. paper)".
- 2008043641 issued "2010".
- 2008043641 issued "c2010.".
- 2008043641 language "eng".
- 2008043641 publisher "Upper Saddle River, N.J. : Prentice Hall,".
- 2008043641 subject "659.1 22".
- 2008043641 subject "Advertising.".
- 2008043641 subject "Communication in marketing.".
- 2008043641 subject "HF5415.123 .C58 2010".
- 2008043641 title "Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.".
- 2008043641 type "text".