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- 2008045140 contributor B11125449.
- 2008045140 contributor B11125450.
- 2008045140 created "2009.".
- 2008045140 date "2009".
- 2008045140 date "2009.".
- 2008045140 dateCopyrighted "2009.".
- 2008045140 description "Includes bibliographical references (p. 351-353) and index.".
- 2008045140 description "The customer and fashion consumption -- Marketing research and information for fashion -- Fashion segmentation, targeting and positioning (STP) -- Marketing mix : the fashion product -- Marketing mix : pricing in fashion -- Marketing mix : promotion and marketing communications -- Marketing mix : place & channels of distribution and service -- Branding in fashion and luxury -- New approaches to fashion marketing -- Strategic and tactical planning in fashion marketing.".
- 2008045140 extent "xviii, 376 p. :".
- 2008045140 identifier "140391902X".
- 2008045140 identifier "9781403919021".
- 2008045140 identifier 2008045140-b.html.
- 2008045140 identifier 2008045140-d.html.
- 2008045140 identifier 2008045140-t.html.
- 2008045140 isPartOf "Palgrave master series".
- 2008045140 issued "2009".
- 2008045140 issued "2009.".
- 2008045140 language "eng".
- 2008045140 publisher "Basingstoke [England] ; New York : Palgrave Macmillan,".
- 2008045140 subject "746.9/20688 22".
- 2008045140 subject "Fashion merchandising.".
- 2008045140 subject "HD9940.A2 .J33 2009".
- 2008045140 tableOfContents "The customer and fashion consumption -- Marketing research and information for fashion -- Fashion segmentation, targeting and positioning (STP) -- Marketing mix : the fashion product -- Marketing mix : pricing in fashion -- Marketing mix : promotion and marketing communications -- Marketing mix : place & channels of distribution and service -- Branding in fashion and luxury -- New approaches to fashion marketing -- Strategic and tactical planning in fashion marketing.".
- 2008045140 title "Mastering fashion marketing / Tim Jackson and David Shaw.".
- 2008045140 type "text".