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- 2008046499 contributor B11127094.
- 2008046499 created "2009.".
- 2008046499 date "2009".
- 2008046499 date "2009.".
- 2008046499 dateCopyrighted "2009.".
- 2008046499 description "Includes bibliographical references (p. [191]-195) and index.".
- 2008046499 description "The power of one and the power of many -- The anatomy of a digital community -- Welcome to the age of reference, not deference -- Why speed is the new big -- The first law of engaging a community : conviction -- The second law of engaging a community : collaboration -- The third law of engaging a community : creativity -- Attracting the swarm -- The chief community officer : a new agent for your brand -- A blueprint for a consumer-driven society.".
- 2008046499 extent "xiii, 205 p. :".
- 2008046499 identifier "0230203361".
- 2008046499 identifier "9780230203365".
- 2008046499 identifier 2008046499-b.html.
- 2008046499 identifier 2008046499-d.html.
- 2008046499 identifier 2008046499-t.html.
- 2008046499 issued "2009".
- 2008046499 issued "2009.".
- 2008046499 language "eng".
- 2008046499 publisher "London ; New York, NY : Palgrave Macmillan,".
- 2008046499 subject "658.8 22".
- 2008046499 subject "HF5415.127 .B79 2009".
- 2008046499 subject "Market segmentation.".
- 2008046499 subject "Marketing.".
- 2008046499 tableOfContents "The power of one and the power of many -- The anatomy of a digital community -- Welcome to the age of reference, not deference -- Why speed is the new big -- The first law of engaging a community : conviction -- The second law of engaging a community : collaboration -- The third law of engaging a community : creativity -- Attracting the swarm -- The chief community officer : a new agent for your brand -- A blueprint for a consumer-driven society.".
- 2008046499 title "The nature of marketing : marketing to the swarm as well as the herd / Chuck Brymer.".
- 2008046499 type "text".