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- 2008046995 contributor B11127688.
- 2008046995 created "c2008.".
- 2008046995 date "2008".
- 2008046995 date "c2008.".
- 2008046995 dateCopyrighted "c2008.".
- 2008046995 description "Includes bibliographical references (p. [303]-328) and index.".
- 2008046995 extent "xviii, 350 p. :".
- 2008046995 identifier "0470721677".
- 2008046995 identifier "9780470721674".
- 2008046995 identifier 2008046995-b.html.
- 2008046995 identifier 2008046995-d.html.
- 2008046995 identifier 2008046995-t.html.
- 2008046995 issued "2008".
- 2008046995 issued "c2008.".
- 2008046995 language "eng".
- 2008046995 publisher "Chichester, England ; Hoboken, NJ : Wiley,".
- 2008046995 subject "658.8/02 22".
- 2008046995 subject "HF5415.13 .S8789 2008".
- 2008046995 subject "Marketing Management.".
- 2008046995 subject "Strategic planning.".
- 2008046995 title "Marketing planning by design : systematic planning for successful marketing strategy / Ralf E. Strauss.".
- 2008046995 type "text".