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- 2008047856 contributor B11128753.
- 2008047856 created "2010.".
- 2008047856 date "2010".
- 2008047856 date "2010.".
- 2008047856 dateCopyrighted "2010.".
- 2008047856 description "A new era of business -- An unlikely leader -- What was commercial research? -- Winning over the skeptics -- Barbarians, farmers, and consumers -- Readers as consumers -- Chasing the consumer, protecting the company -- The legacy of commercial research.".
- 2008047856 description "Includes bibliographical references and index.".
- 2008047856 extent "viii, 228 p. :".
- 2008047856 identifier "1439900159 (alk. paper)".
- 2008047856 identifier "9781439900154 (alk. paper)".
- 2008047856 issued "2010".
- 2008047856 issued "2010.".
- 2008047856 language "eng".
- 2008047856 publisher "Philadelphia : Temple University Press,".
- 2008047856 spatial "United States".
- 2008047856 subject "658.8/3 22".
- 2008047856 subject "Curtis Publishing Company.".
- 2008047856 subject "HF5415.2 .W29 2010".
- 2008047856 subject "Marketing research United States History.".
- 2008047856 subject "Parlin, Charles Coolidge, 1872-1942.".
- 2008047856 tableOfContents "A new era of business -- An unlikely leader -- What was commercial research? -- Winning over the skeptics -- Barbarians, farmers, and consumers -- Readers as consumers -- Chasing the consumer, protecting the company -- The legacy of commercial research.".
- 2008047856 title "A new brand of business : Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research / Douglas B. Ward.".
- 2008047856 type "text".