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- 2008048445 alternative "Twenty-four brand mantras".
- 2008048445 contributor B11129465.
- 2008048445 created "2009.".
- 2008048445 date "2009".
- 2008048445 date "2009.".
- 2008048445 dateCopyrighted "2009.".
- 2008048445 description "To build a big brand, adopt a short brand name -- Do not let jazzy research replace common sense -- Use benefit segmentation to build brands -- Sample to sell ample -- Do not hesitate to communicate -- Like salt, use advertising in the right proportion -- Jo dikhta hai woh bikta hai(what is visible, sells) -- Brand images are fragile, handle with care -- Your consumer's needs come first -- Do not underprice yourself -- Brands must make profit, not only noise -- Focus on consumption rather than purchase -- Be humble, or you will tumble -- Build relationships to build brands -- Respect your retailers -- Avoid generality to give your brand a personality -- Nurture your brand as you would a child -- Service is the first step to a great brand -- Remember, consumers look for perceived value in brands -- Do not sell the right product to the wrong audience -- Pay heed to consumer emotions -- Do not prejudge your consumer -- Respect the local consumer -- Be honest, do not con.".
- 2008048445 extent "ix, 103 p. :".
- 2008048445 identifier "9788178299433 (paper back)".
- 2008048445 identifier 2008048445.html.
- 2008048445 issued "2009".
- 2008048445 issued "2009.".
- 2008048445 language "eng".
- 2008048445 publisher "New Delhi : Response Books ; Thousand Oaks, Calif. : Sage Publications,".
- 2008048445 subject "658.8/27 22".
- 2008048445 subject "Brand name products.".
- 2008048445 subject "Customer relations.".
- 2008048445 subject "HD69.B7 K374 2009".
- 2008048445 tableOfContents "To build a big brand, adopt a short brand name -- Do not let jazzy research replace common sense -- Use benefit segmentation to build brands -- Sample to sell ample -- Do not hesitate to communicate -- Like salt, use advertising in the right proportion -- Jo dikhta hai woh bikta hai(what is visible, sells) -- Brand images are fragile, handle with care -- Your consumer's needs come first -- Do not underprice yourself -- Brands must make profit, not only noise -- Focus on consumption rather than purchase -- Be humble, or you will tumble -- Build relationships to build brands -- Respect your retailers -- Avoid generality to give your brand a personality -- Nurture your brand as you would a child -- Service is the first step to a great brand -- Remember, consumers look for perceived value in brands -- Do not sell the right product to the wrong audience -- Pay heed to consumer emotions -- Do not prejudge your consumer -- Respect the local consumer -- Be honest, do not con.".
- 2008048445 title "24 brand mantras : finding a place in the minds and hearts of consumers / Jagdeep Kapoor.".
- 2008048445 title "Twenty-four brand mantras".
- 2008048445 type "text".