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- 2008049604 contributor B11130890.
- 2008049604 contributor B11130891.
- 2008049604 created "2009.".
- 2008049604 date "2009".
- 2008049604 date "2009.".
- 2008049604 dateCopyrighted "2009.".
- 2008049604 description "Different thinking : strategy. The 360 view : glean inspiration from other industries. Dead centre : get out of those middle-of-the-market segments-fast! Travel light : cut the ballast -- Different thinking : markets. Out of the box : create completely new markets. Maxi size and mini size : place no geographical limits on your success. Mix it! Conquer new markets with innovative combinations. Quasi-monopolies : be the champion -- Different thinking : products. Product DNA : question existing product concepts. Design matters : design as a competitive factor. Experience inside : create an experience, trigger emotions. Easy Inc : offer clarity, cut out the frills to make your product irresistible -- Different thinking : price. Price DNA : question the established price models. Price polarization : send your prices skyrocketing or plummeting-and win. Pricing in-between. Be smart-position yourself in the middle of the market. The Rockefeller principle : give away the lamp and sell the oil. Personalized price : let the customer set the price. Free price : offer freebies to your customers and let others foot the bill. Off you go!".
- 2008049604 description "Includes bibliographical references (p. [191]-192) and index.".
- 2008049604 extent "viii, 198 p. :".
- 2008049604 identifier "9780749453909".
- 2008049604 issued "2009".
- 2008049604 issued "2009.".
- 2008049604 language "eng".
- 2008049604 publisher "Philadelphia : Kogan Page Limited,".
- 2008049604 subject "658.4/063 22".
- 2008049604 subject "Creative ability in business.".
- 2008049604 subject "HD53 .F665 2009".
- 2008049604 subject "Industrial management Technological innovations.".
- 2008049604 subject "Organizational change.".
- 2008049604 subject "Strategic planning.".
- 2008049604 tableOfContents "Different thinking : strategy. The 360 view : glean inspiration from other industries. Dead centre : get out of those middle-of-the-market segments-fast! Travel light : cut the ballast -- Different thinking : markets. Out of the box : create completely new markets. Maxi size and mini size : place no geographical limits on your success. Mix it! Conquer new markets with innovative combinations. Quasi-monopolies : be the champion -- Different thinking : products. Product DNA : question existing product concepts. Design matters : design as a competitive factor. Experience inside : create an experience, trigger emotions. Easy Inc : offer clarity, cut out the frills to make your product irresistible -- Different thinking : price. Price DNA : question the established price models. Price polarization : send your prices skyrocketing or plummeting-and win. Pricing in-between. Be smart-position yourself in the middle of the market. The Rockefeller principle : give away the lamp and sell the oil. Personalized price : let the customer set the price. Free price : offer freebies to your customers and let others foot the bill. Off you go!".
- 2008049604 title "Different thinking : creative strategies for developing the innovative business / Anja Foerster and Peter Kreuz.".
- 2008049604 type "text".