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- 2008050006 contributor B11131392.
- 2008050006 created "2009, c2010.".
- 2008050006 date "2009".
- 2008050006 date "2009, c2010.".
- 2008050006 dateCopyrighted "2009, c2010.".
- 2008050006 description "Includes bibliographical references and index.".
- 2008050006 description "Introduction : media in a changing world -- Media impact : understanding research and effects -- Books : the durable medium -- Newspapers : where journalism begins -- Magazines : the first of the specialized media -- Movies : magic from the dream factory -- Recordings and the music industry : copyright battles, format wars -- Radio : the hits keep coming -- Television : reflecting and affecting society -- The internet : convergence in a networked world -- Electronic journalism : news in an age of entertainment -- Public relations : the image industry -- Advertising : the media support industry -- Media law : understanding freedom of expression -- Media ethics : understanding media morality.".
- 2008050006 extent "xxvii, 512 p. :".
- 2008050006 identifier "0073511951 (alk. paper)".
- 2008050006 identifier "9780073511955 (alk. paper)".
- 2008050006 issued "2009".
- 2008050006 issued "2009, c2010.".
- 2008050006 language "eng".
- 2008050006 publisher "Boston : McGraw-Hill Higher Education,".
- 2008050006 subject "302.23 22".
- 2008050006 subject "Mass media.".
- 2008050006 subject "P90 .R596 2010".
- 2008050006 tableOfContents "Introduction : media in a changing world -- Media impact : understanding research and effects -- Books : the durable medium -- Newspapers : where journalism begins -- Magazines : the first of the specialized media -- Movies : magic from the dream factory -- Recordings and the music industry : copyright battles, format wars -- Radio : the hits keep coming -- Television : reflecting and affecting society -- The internet : convergence in a networked world -- Electronic journalism : news in an age of entertainment -- Public relations : the image industry -- Advertising : the media support industry -- Media law : understanding freedom of expression -- Media ethics : understanding media morality.".
- 2008050006 title "Mass media in a changing world / George Rodman.".
- 2008050006 type "text".