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- 2008050019 contributor B11131406.
- 2008050019 created "2009.".
- 2008050019 date "2009".
- 2008050019 date "2009.".
- 2008050019 dateCopyrighted "2009.".
- 2008050019 description "Includes bibliographical references (p. 209-215) and index.".
- 2008050019 description "Overachievers overpromise -- What's a brand overpromise? -- How do you build your overpromise? -- How do you make your brand overpromise unique? -- How do you optimize your product touchpoints? -- How do you optimize your system touchpoints? -- How do you optimize your human touchpoints? -- A case in touchpoint : Lexus -- A case In touchpoint : Apple.".
- 2008050019 extent "x, 226 p. :".
- 2008050019 identifier "1591842689".
- 2008050019 identifier "9781591842682".
- 2008050019 identifier 2008050019-b.html.
- 2008050019 identifier 2008050019-d.html.
- 2008050019 issued "2009".
- 2008050019 issued "2009.".
- 2008050019 language "eng".
- 2008050019 publisher "New York, N.Y. : Portfolio,".
- 2008050019 subject "658.8/343 22".
- 2008050019 subject "Brand loyalty.".
- 2008050019 subject "Customer loyalty.".
- 2008050019 subject "HF5415.15 .B37 2009".
- 2008050019 subject "Product management.".
- 2008050019 tableOfContents "Overachievers overpromise -- What's a brand overpromise? -- How do you build your overpromise? -- How do you make your brand overpromise unique? -- How do you optimize your product touchpoints? -- How do you optimize your system touchpoints? -- How do you optimize your human touchpoints? -- A case in touchpoint : Lexus -- A case In touchpoint : Apple.".
- 2008050019 title "Overpromise and overdeliver : how to design and deliver extraordinary customer experiences / Rick Barrera.".
- 2008050019 type "text".