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- 2008051526 contributor B11133236.
- 2008051526 contributor B11133237.
- 2008051526 created "c2009.".
- 2008051526 date "2009".
- 2008051526 date "c2009.".
- 2008051526 dateCopyrighted "c2009.".
- 2008051526 description "Includes bibliographical references (p. 427-431) and index.".
- 2008051526 description "Part one: Untying the Gordian knot of marketing investment excellence -- Part two: Driving material performance improvements across the six value levers of marketing accountability -- Part three: Puttng care principles of marketing accountability to work inside your organization.".
- 2008051526 extent "xiv, 450 p. :".
- 2008051526 identifier "078799832X (cloth)".
- 2008051526 identifier "9780787998325 (cloth)".
- 2008051526 issued "2009".
- 2008051526 issued "c2009.".
- 2008051526 language "eng".
- 2008051526 publisher "San Francisco : Jossey-Bass,".
- 2008051526 subject "658.8 22".
- 2008051526 subject "HF5415.13 .D848 2009".
- 2008051526 subject "Marketing Cost effectiveness.".
- 2008051526 subject "Marketing Management.".
- 2008051526 tableOfContents "Part one: Untying the Gordian knot of marketing investment excellence -- Part two: Driving material performance improvements across the six value levers of marketing accountability -- Part three: Puttng care principles of marketing accountability to work inside your organization.".
- 2008051526 title "The marketing accountability imperative : driving superior returns on marketing investments / Michael E. Dunn with Chris Halsall.".
- 2008051526 type "text".