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- 2008051751 contributor B11133492.
- 2008051751 created "c2009.".
- 2008051751 date "2009".
- 2008051751 date "c2009.".
- 2008051751 dateCopyrighted "c2009.".
- 2008051751 description "Design-driven innovation : an introduction -- Design and meanings : innovating by making sense of things -- Radical pushes : placing design-driven innovation in the strategy of a firm -- Technology epiphanies : the interplay between technology-push and design-driven innovation -- The value and the challenges : why companies do or do not invest in design-driven innovation -- The interpreters : doing research with the design discourse -- Listening : finding and attracting key interpreters -- Interpreting : developing your own vision -- Addressing : leveraging the seductive power of the interpreters -- The design-driven lab : how to start -- Businesspeople : the key role of top executives and their culture.".
- 2008051751 description "Includes bibliographical references (p. [241]-259) and index.".
- 2008051751 extent "xv, 272 p. :".
- 2008051751 identifier "1422124827 (hardcover : alk. paper)".
- 2008051751 identifier "9781422124826 (hardcover : alk. paper)".
- 2008051751 issued "2009".
- 2008051751 issued "c2009.".
- 2008051751 language "eng".
- 2008051751 publisher "Boston, Mass. : Harvard Business Press,".
- 2008051751 subject "658.5/14 22".
- 2008051751 subject "HC79.T4 V465 2009".
- 2008051751 subject "Industrial management.".
- 2008051751 subject "Technological innovations.".
- 2008051751 tableOfContents "Design-driven innovation : an introduction -- Design and meanings : innovating by making sense of things -- Radical pushes : placing design-driven innovation in the strategy of a firm -- Technology epiphanies : the interplay between technology-push and design-driven innovation -- The value and the challenges : why companies do or do not invest in design-driven innovation -- The interpreters : doing research with the design discourse -- Listening : finding and attracting key interpreters -- Interpreting : developing your own vision -- Addressing : leveraging the seductive power of the interpreters -- The design-driven lab : how to start -- Businesspeople : the key role of top executives and their culture.".
- 2008051751 title "Design-driven innovation : changing the rules of competition by radically innovating what things mean / Roberto Verganti.".
- 2008051751 type "text".