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- 2008053896 contributor B11136122.
- 2008053896 created "c2008.".
- 2008053896 date "2008".
- 2008053896 date "c2008.".
- 2008053896 dateCopyrighted "c2008.".
- 2008053896 description "Includes bibliographical references and index.".
- 2008053896 extent "p. cm.".
- 2008053896 identifier "9780470742976 (cloth : alk. paper)".
- 2008053896 issued "2008".
- 2008053896 issued "c2008.".
- 2008053896 language "eng".
- 2008053896 publisher "Chichester, England ; Hoboken, NJ : John Wiley & Sons,".
- 2008053896 subject "658.8/27 22".
- 2008053896 subject "Brand choice.".
- 2008053896 subject "Brand name products.".
- 2008053896 subject "HF5415.15 .R93 2008".
- 2008053896 subject "Marketing.".
- 2008053896 subject "Price cutting.".
- 2008053896 subject "Product management.".
- 2008053896 title "Beating low cost competition : how premium brands can respond to cut-price rivals beating the competition / Adrian Ryans.".
- 2008053896 type "text".