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- 2008374617 contributor B11221495.
- 2008374617 created "c2007.".
- 2008374617 date "2007".
- 2008374617 date "c2007.".
- 2008374617 dateCopyrighted "c2007.".
- 2008374617 description "Includes bibliographical references (p. xxiii-xlvi).".
- 2008374617 extent "xlvi, 314 p. :".
- 2008374617 identifier "9783631568545".
- 2008374617 isPartOf "Schriften zur Wirtschaftsinformatik, 0946-1949 ; Bd. 18".
- 2008374617 issued "2007".
- 2008374617 issued "c2007.".
- 2008374617 language "ger".
- 2008374617 publisher "Frankfurt am Main ; New York : Lang,".
- 2008374617 subject "Database marketing.".
- 2008374617 subject "Direct marketing Data processing.".
- 2008374617 subject "HF5415.126 .T488 2007".
- 2008374617 subject "Internet marketing.".
- 2008374617 title "Rechnergestütztes Individualmarketing / Alexander Thun.".
- 2008374617 type "text".