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- 2008461010 alternative "Buyology".
- 2008461010 contributor B11315905.
- 2008461010 created "c2010.".
- 2008461010 date "2010".
- 2008461010 date "c2010.".
- 2008461010 dateCopyrighted "c2010.".
- 2008461010 description "A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is ... : neuromarketing and predicting the future -- Let's spend the night together : sex in advertising -- Brand new day : the future of marketing and advertising -- Conclusion : good times, bad times.".
- 2008461010 description "Includes bibliographical references (p. 239-243) and index.".
- 2008461010 extent "xi, 254 p. ;".
- 2008461010 identifier "0385523890 (pbk.)".
- 2008461010 identifier "9780385523899 (pbk.)".
- 2008461010 issued "2010".
- 2008461010 issued "c2010.".
- 2008461010 language "eng".
- 2008461010 publisher "New York : Broadway Books,".
- 2008461010 subject "Consumer behavior.".
- 2008461010 subject "Consumers Psychology.".
- 2008461010 subject "HF5415.12615 .L56 2010".
- 2008461010 subject "Marketing Psychological aspects.".
- 2008461010 subject "Neuromarketing.".
- 2008461010 subject "Shopping Psychological aspects.".
- 2008461010 tableOfContents "A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is ... : neuromarketing and predicting the future -- Let's spend the night together : sex in advertising -- Brand new day : the future of marketing and advertising -- Conclusion : good times, bad times.".
- 2008461010 title "Buy ology : truth and lies about why we buy / Martin Lindstrom ; [foreword by Paco Underhill].".
- 2008461010 title "Buyology".
- 2008461010 type "text".