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- 2008540697 alternative "Marketing strategy".
- 2008540697 contributor B11346786.
- 2008540697 contributor B11346787.
- 2008540697 created "c2005.".
- 2008540697 date "2005".
- 2008540697 date "c2005.".
- 2008540697 dateCopyrighted "c2005.".
- 2008540697 description "Includes bibliographical references.".
- 2008540697 extent "350, 360 p. :".
- 2008540697 identifier "9630582902".
- 2008540697 identifier "9789630582902".
- 2008540697 isPartOf "Marketing szakkönyvtár".
- 2008540697 issued "2005".
- 2008540697 issued "c2005.".
- 2008540697 language "English and Hungarian, bound back-to-back and inverted.".
- 2008540697 language "eng hun hun".
- 2008540697 language "eng".
- 2008540697 publisher "Budapest : Akadémiai Kiadó,".
- 2008540697 subject "HF5415.13 .J69 2005".
- 2008540697 subject "Marketing Management Case studies.".
- 2008540697 subject "Marketing Management.".
- 2008540697 subject "Strategic planning Case studies.".
- 2008540697 subject "Strategic planning.".
- 2008540697 title "Marketing strategy".
- 2008540697 title "Marketingstratégia / Józsa László ; [cases written by Luiz Moutinho ; translated by Ádám Németh ; revised by Veres Zoltán].".
- 2008540697 type "text".