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- 2008922770 alternative "Advertising & integrated brand promotion".
- 2008922770 contributor B11378128.
- 2008922770 contributor B11378129.
- 2008922770 created "c2009.".
- 2008922770 date "2009".
- 2008922770 date "c2009.".
- 2008922770 dateCopyrighted "c2009.".
- 2008922770 description "Includes bibliographical references and indexes.".
- 2008922770 extent "xlii, 726 p. :".
- 2008922770 identifier "0324568622 (student ed.)".
- 2008922770 identifier "0324569408 (instructor's ed.)".
- 2008922770 identifier "9780324568622 (student ed.)".
- 2008922770 identifier "9780324569407 (instructor's ed.)".
- 2008922770 issued "2009".
- 2008922770 issued "c2009.".
- 2008922770 language "eng".
- 2008922770 publisher "Australia ; Mason, OH : South-Western Cengage Learning,".
- 2008922770 subject "659.1 22".
- 2008922770 subject "Advertising media planning.".
- 2008922770 subject "Advertising.".
- 2008922770 subject "HF5821 .O34 2009".
- 2008922770 title "Advertising & integrated brand promotion".
- 2008922770 title "Advertising and integrated brand promotion, 5e / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.".
- 2008922770 type "text".