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- 2008935275 contributor B11386146.
- 2008935275 created "2009.".
- 2008935275 date "2009".
- 2008935275 date "2009.".
- 2008935275 dateCopyrighted "2009.".
- 2008935275 description "Includes bibliographical references.".
- 2008935275 description "v. 1. Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought -- v. 2. Marketing strategy processes and tools -- v. 3. Marketing-mix strategies -- product strategy and promotion strategy -- v. 4. Marketing-mix strategies -- distribution strategy and pricing strategy -- v. 5. Marketing strategy organization and implementation -- v. 6. Evoking and emerging issues in marketing strategy.".
- 2008935275 extent "6 v. :".
- 2008935275 identifier "1848601174 (set)".
- 2008935275 identifier "9781848601178 (set)".
- 2008935275 isPartOf "SAGE library in marketing".
- 2008935275 issued "2009".
- 2008935275 issued "2009.".
- 2008935275 language "eng".
- 2008935275 publisher "London : SAGE,".
- 2008935275 subject "658.8/02 22".
- 2008935275 subject "HF5415.13 .M35865 2009".
- 2008935275 subject "Marketing Management.".
- 2008935275 subject "Marketing Planning.".
- 2008935275 subject "Strategic planning.".
- 2008935275 tableOfContents "v. 1. Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought -- v. 2. Marketing strategy processes and tools -- v. 3. Marketing-mix strategies -- product strategy and promotion strategy -- v. 4. Marketing-mix strategies -- distribution strategy and pricing strategy -- v. 5. Marketing strategy organization and implementation -- v. 6. Evoking and emerging issues in marketing strategy.".
- 2008935275 title "Marketing strategy / edited by John Cadogan.".
- 2008935275 type "text".