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- 2008939365 contributor B11388986.
- 2008939365 contributor B11388987.
- 2008939365 created "c2009.".
- 2008939365 date "2009".
- 2008939365 date "c2009.".
- 2008939365 dateCopyrighted "c2009.".
- 2008939365 description "Includes bibliographical references (p. 223-226) and index.".
- 2008939365 description "Responsibility for economic success (profitability across the life cycle).- Definition of the total market and the target market (e.g. national vs. international).- Scope and Positioning.- Definition of the packaging (product family vs. single product, name etc.).- Controlling of Marketing.- Definition and Controlling of the sales channels.- License models.- Value vs. Cost Pricing, Strategic vs. tactical pricing.- Client for Development.- Requirements Management.- Definition and coordination of the support structure.- Competitive advantages and how to defend them.".
- 2008939365 extent "ix, 231 p. :".
- 2008939365 identifier "9783540769866".
- 2008939365 issued "2009".
- 2008939365 issued "c2009.".
- 2008939365 language "eng".
- 2008939365 publisher "Berlin : Springer,".
- 2008939365 subject "005.3068 22".
- 2008939365 subject "Computer software Marketing.".
- 2008939365 subject "Computer software Prices.".
- 2008939365 subject "HF5415.15 .K57 2009".
- 2008939365 subject "Preisbildung. swd".
- 2008939365 subject "Product management.".
- 2008939365 subject "Produktmanagement. swd".
- 2008939365 subject "Softwareindustrie. swd".
- 2008939365 tableOfContents "Responsibility for economic success (profitability across the life cycle).- Definition of the total market and the target market (e.g. national vs. international).- Scope and Positioning.- Definition of the packaging (product family vs. single product, name etc.).- Controlling of Marketing.- Definition and Controlling of the sales channels.- License models.- Value vs. Cost Pricing, Strategic vs. tactical pricing.- Client for Development.- Requirements Management.- Definition and coordination of the support structure.- Competitive advantages and how to defend them.".
- 2008939365 title "Software product management and pricing : key success factors for software organizations / Hans-Bernd Kittlaus, Peter N. Clough.".
- 2008939365 type "text".