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- 2009002539 contributor B11395455.
- 2009002539 created "c2010.".
- 2009002539 date "2010".
- 2009002539 date "c2010.".
- 2009002539 dateCopyrighted "c2010.".
- 2009002539 description "Includes bibliographical references and index.".
- 2009002539 description "The paradoxes in global marketing communications -- Global branding -- Values and culture -- Dimensions of culture -- Culture and consumer behavior -- Researching and applying cultural values -- Culture and communication -- Culture and the media -- Culture and advertising appeals -- Culture and executional style -- From value paradox to strategy.".
- 2009002539 extent "xviii, 323 p. :".
- 2009002539 identifier "1412970415 (pbk. : acid-free paper)".
- 2009002539 identifier "9781412970419 (pbk. : acid-free paper)".
- 2009002539 issued "2010".
- 2009002539 issued "c2010.".
- 2009002539 language "eng".
- 2009002539 publisher "Los Angeles : SAGE,".
- 2009002539 subject "658.8/02 22".
- 2009002539 subject "Advertising Cross-cultural studies.".
- 2009002539 subject "Consumer behavior Cross-cultural studies.".
- 2009002539 subject "HF5415.127 .M66 2010".
- 2009002539 subject "Target marketing Cross-cultural studies.".
- 2009002539 tableOfContents "The paradoxes in global marketing communications -- Global branding -- Values and culture -- Dimensions of culture -- Culture and consumer behavior -- Researching and applying cultural values -- Culture and communication -- Culture and the media -- Culture and advertising appeals -- Culture and executional style -- From value paradox to strategy.".
- 2009002539 title "Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.".
- 2009002539 type "text".