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- 2009002925 contributor B11395937.
- 2009002925 contributor B11395938.
- 2009002925 created "2009.".
- 2009002925 date "2009".
- 2009002925 date "2009.".
- 2009002925 dateCopyrighted "2009.".
- 2009002925 description "Development and role of selling in marketing -- Sales strategies -- Consumer and organisational buyer behaviour -- Sales settings -- International selling -- Law and ethical issues -- Sales responsibilities and preparation -- Personal selling skills -- Key account management -- Relationship selling -- Direct marketing -- Internet and IT applications in selling and sales management -- Recruitment and selection -- Motivation and training -- Organisation and control -- Sales forecasting and budgeting -- Salesforce evaluation.".
- 2009002925 description "Includes bibliographical references and index.".
- 2009002925 extent "xx, 546 p. :".
- 2009002925 identifier "0273720651 (pbk.)".
- 2009002925 identifier "9780273720652 (pbk.)".
- 2009002925 issued "2009".
- 2009002925 issued "2009.".
- 2009002925 language "eng".
- 2009002925 publisher "Harlow, England ; New York : Prentice Hall/Financial Times,".
- 2009002925 subject "658.8/1 22".
- 2009002925 subject "HF5438.25 .J63 2009".
- 2009002925 subject "Sales management.".
- 2009002925 subject "Selling.".
- 2009002925 tableOfContents "Development and role of selling in marketing -- Sales strategies -- Consumer and organisational buyer behaviour -- Sales settings -- International selling -- Law and ethical issues -- Sales responsibilities and preparation -- Personal selling skills -- Key account management -- Relationship selling -- Direct marketing -- Internet and IT applications in selling and sales management -- Recruitment and selection -- Motivation and training -- Organisation and control -- Sales forecasting and budgeting -- Salesforce evaluation.".
- 2009002925 title "Selling and sales management / David Jobber, Geoffrey Lancaster.".
- 2009002925 type "text".