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- 2009004212 contributor B11397558.
- 2009004212 created "c2009.".
- 2009004212 date "2009".
- 2009004212 date "c2009.".
- 2009004212 dateCopyrighted "c2009.".
- 2009004212 description "Includes bibliographical references (p. 199-206) and index.".
- 2009004212 description "Pt. 1. Why you really ought to make changes in your fundraising program -- 1. What history teaches us -- 2. A proven way to anticipate the future -- 3. Three scenarios for economic recovery -- 4. Three possible fundraising strategies -- 5. Identify a winning strategy -- Pt. 2. How you can face the present more calmly and the future with confidence -- 6. Reassess the whole ball of wax : fundraising, marketing, communications -- 7. Strengthen your case for giving -- 8. Be content with one in the hand, forget the two that may be in the bush -- 9. Cut costs with a scalpel, not an ax -- 10. Fish where the big fish are -- 11. Stay close to your donors -- 12. Get personal with your donors -- 13. Step up your efforts online -- 14. Break down the silos -- 15. Summary : nine practical steps toward peace of mind.".
- 2009004212 extent "xl, 214 p. :".
- 2009004212 identifier "0470481323 (pbk.)".
- 2009004212 identifier "9780470481325 (pbk.)".
- 2009004212 issued "2009".
- 2009004212 issued "c2009.".
- 2009004212 language "eng".
- 2009004212 publisher "San Francisco, CA : Jossey-Bass,".
- 2009004212 subject "658.15/224 22".
- 2009004212 subject "Fund raising.".
- 2009004212 subject "HV41.2 .W36 2009".
- 2009004212 subject "Nonprofit organizations Finance.".
- 2009004212 tableOfContents "Pt. 1. Why you really ought to make changes in your fundraising program -- 1. What history teaches us -- 2. A proven way to anticipate the future -- 3. Three scenarios for economic recovery -- 4. Three possible fundraising strategies -- 5. Identify a winning strategy -- Pt. 2. How you can face the present more calmly and the future with confidence -- 6. Reassess the whole ball of wax : fundraising, marketing, communications -- 7. Strengthen your case for giving -- 8. Be content with one in the hand, forget the two that may be in the bush -- 9. Cut costs with a scalpel, not an ax -- 10. Fish where the big fish are -- 11. Stay close to your donors -- 12. Get personal with your donors -- 13. Step up your efforts online -- 14. Break down the silos -- 15. Summary : nine practical steps toward peace of mind.".
- 2009004212 title "Fundraising when money is tight : a strategic and practical guide to surviving tough times and thriving in the future / Mal Warwick.".
- 2009004212 type "text".