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- 2009005337 contributor B11398908.
- 2009005337 contributor B11398909.
- 2009005337 created "2009.".
- 2009005337 date "2009".
- 2009005337 date "2009.".
- 2009005337 dateCopyrighted "2009.".
- 2009005337 description "Changes and new challenges -- The global marketing environment -- Understanding globalization -- Understanding global cultures and buyer behaviour -- Understanding global social and ethical issues -- Opportunity analysis and selection of markets -- Market entry strategies -- Creating, developing, and maintaining competitive advantage -- Product and brand management -- Global services marketing -- Management of global communications -- Managing supply chain and distribution -- Managing global marketing relationships -- Global pricing and terms of access -- Sales force management and negotiation -- Organizing and controlling global marketing operations.".
- 2009005337 extent "xxvii, 565 p. :".
- 2009005337 identifier "0199239428".
- 2009005337 identifier "9780199239429".
- 2009005337 identifier 2009005337-d.html.
- 2009005337 identifier 2009005337-t.html.
- 2009005337 issued "2009".
- 2009005337 issued "2009.".
- 2009005337 language "eng".
- 2009005337 publisher "Oxford ; New York : Oxford University Press,".
- 2009005337 subject "658.8/4 22".
- 2009005337 subject "HD62.4 .L44 2009".
- 2009005337 subject "International business enterprises Management.".
- 2009005337 subject "Strategic planning.".
- 2009005337 tableOfContents "Changes and new challenges -- The global marketing environment -- Understanding globalization -- Understanding global cultures and buyer behaviour -- Understanding global social and ethical issues -- Opportunity analysis and selection of markets -- Market entry strategies -- Creating, developing, and maintaining competitive advantage -- Product and brand management -- Global services marketing -- Management of global communications -- Managing supply chain and distribution -- Managing global marketing relationships -- Global pricing and terms of access -- Sales force management and negotiation -- Organizing and controlling global marketing operations.".
- 2009005337 title "Global marketing management : changes, new challenges, and strategies / Kiefer Lee, Steve Carter.".
- 2009005337 type "text".