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- 2009007614 contributor B11401707.
- 2009007614 created "2009.".
- 2009007614 date "2009".
- 2009007614 date "2009.".
- 2009007614 dateCopyrighted "2009.".
- 2009007614 description "Includes bibliographical references and index.".
- 2009007614 description "Introduction / Rita Clifton -- What is a brand? / Tom Blackett -- The financial value of brands / Jan Lindemann -- The social value of brands / Giles Gibbons -- What makes brands great / Jez Frampton -- Brand strategy / Iain Ellwood -- Brand experience / Shaun Smith -- Visual and verbal identity / Tony Allen and John Simmons -- Brand communications / Paul Feldwick -- The public relations perspective on branding / Deborah Bowker -- Brand protection / Allan Poulter -- Globalisation and brands / Sameena Ahmad -- Branding in asia / Jonathan Chajet -- From elephant to tiger : brands and branding in india / Max Raison -- Branding places and nations / Simon Anholt -- Brand 2.0 : brands in a digital world / Andy Hobsbawm -- An alternative perspective on brands : markets and morals / Deborah Doane -- The future of brands / Rita Clifton.".
- 2009007614 extent "xvii, 284 p. :".
- 2009007614 identifier "9781576603505 (alk. paper)".
- 2009007614 issued "2009".
- 2009007614 issued "2009.".
- 2009007614 language "eng".
- 2009007614 publisher "New York : Bloomberg Press,".
- 2009007614 subject "658.8/27 22".
- 2009007614 subject "Brand name products Forecasting.".
- 2009007614 subject "Brand name products Management.".
- 2009007614 subject "Brand name products.".
- 2009007614 subject "Branding (Marketing)".
- 2009007614 subject "HD69.B7 B733 2009".
- 2009007614 tableOfContents "Introduction / Rita Clifton -- What is a brand? / Tom Blackett -- The financial value of brands / Jan Lindemann -- The social value of brands / Giles Gibbons -- What makes brands great / Jez Frampton -- Brand strategy / Iain Ellwood -- Brand experience / Shaun Smith -- Visual and verbal identity / Tony Allen and John Simmons -- Brand communications / Paul Feldwick -- The public relations perspective on branding / Deborah Bowker -- Brand protection / Allan Poulter -- Globalisation and brands / Sameena Ahmad -- Branding in asia / Jonathan Chajet -- From elephant to tiger : brands and branding in india / Max Raison -- Branding places and nations / Simon Anholt -- Brand 2.0 : brands in a digital world / Andy Hobsbawm -- An alternative perspective on brands : markets and morals / Deborah Doane -- The future of brands / Rita Clifton.".
- 2009007614 title "Brands and branding / Rita Clifton ; with Sameena Ahmad ... [et al.].".
- 2009007614 type "text".