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- 2009007651 contributor B11401752.
- 2009007651 created "c2009.".
- 2009007651 date "2009".
- 2009007651 date "c2009.".
- 2009007651 dateCopyrighted "c2009.".
- 2009007651 description "Includes bibliographical references and index.".
- 2009007651 description "The bottom line : why customer experience really matters -- Your irrational customers : a look at how our brains work (and don't work) -- Brand promises : who or what are you, metaphorically speaking? -- Customer research : just what are your customers thinking? -- Prime time : how framing and context shape a customer's experience -- Irrational ain't stupid : the emotional component of high-end purchases -- A web of issues : online users know what they like, but they can't tell you -- Phoning it in : transform your phone interactions into powerful moments of truth -- Form or function : the power of emotional design -- Irrational employees : hire for emotion, train for skills -- Process this : tying it all together -- Getting started : three action steps you need to take first.".
- 2009007651 extent "x, 229 p. ;".
- 2009007651 identifier "0814414214".
- 2009007651 identifier "9780814414217".
- 2009007651 issued "2009".
- 2009007651 issued "c2009.".
- 2009007651 language "eng".
- 2009007651 publisher "New York : American Management Association,".
- 2009007651 subject "658.8/342 22".
- 2009007651 subject "Consumers Attitudes.".
- 2009007651 subject "Consumers.".
- 2009007651 subject "HF5415.32 .C87 2009".
- 2009007651 tableOfContents "The bottom line : why customer experience really matters -- Your irrational customers : a look at how our brains work (and don't work) -- Brand promises : who or what are you, metaphorically speaking? -- Customer research : just what are your customers thinking? -- Prime time : how framing and context shape a customer's experience -- Irrational ain't stupid : the emotional component of high-end purchases -- A web of issues : online users know what they like, but they can't tell you -- Phoning it in : transform your phone interactions into powerful moments of truth -- Form or function : the power of emotional design -- Irrational employees : hire for emotion, train for skills -- Process this : tying it all together -- Getting started : three action steps you need to take first.".
- 2009007651 title "All customers are irrational : understanding what they think, what they feel, and what keeps them coming back / William J. Cusick.".
- 2009007651 type "text".