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- 2009011397 abstract "Describes 50 crucial facts and insights one must know to successfully attract and keep profitable customers, including how changing gender roles are impacting marketing, how to shape your brand's personality market by lifestyle, building brand communities and consumer tribes, and how to generate low-cost buzz via guerrilla and viral marketing.".
- 2009011397 contributor B11406300.
- 2009011397 created "2009.".
- 2009011397 date "2009".
- 2009011397 date "2009.".
- 2009011397 dateCopyrighted "2009.".
- 2009011397 description "Describes 50 crucial facts and insights one must know to successfully attract and keep profitable customers, including how changing gender roles are impacting marketing, how to shape your brand's personality market by lifestyle, building brand communities and consumer tribes, and how to generate low-cost buzz via guerrilla and viral marketing.".
- 2009011397 description "Includes bibliographical references (p. 201-207).".
- 2009011397 extent "x, 209 p. ;".
- 2009011397 identifier "0273726978 (pbk.)".
- 2009011397 identifier "9780273726975 (pbk.)".
- 2009011397 isPartOf "Truth about series".
- 2009011397 issued "2009".
- 2009011397 issued "2009.".
- 2009011397 language "eng".
- 2009011397 publisher "Harlow, England ; New York : Pearson Prentice Hall,".
- 2009011397 subject "339.47".
- 2009011397 subject "658.8/342 22".
- 2009011397 subject "Consumer behavior.".
- 2009011397 subject "Consumers Attitudes.".
- 2009011397 subject "HB801".
- 2009011397 subject "HF5415.32 .S65 2009".
- 2009011397 title "The truth about what customers really want / Michael R. Solomon.".
- 2009011397 type "text".