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- 2009012338 contributor B11407452.
- 2009012338 created "2009.".
- 2009012338 date "2009".
- 2009012338 date "2009.".
- 2009012338 dateCopyrighted "2009.".
- 2009012338 description "Includes bibliographical references (p. [325]-329) and index.".
- 2009012338 description "Rethinking mass media -- Widening formats -- Events-driven -- Shaping product experiences -- Digital persuasion -- Online spaces -- The new media landscape -- The new job landscape -- Closer -- Where advertising stops--and marketing begins.".
- 2009012338 extent "xviii, 343 p. :".
- 2009012338 identifier "0749456477".
- 2009012338 identifier "9780749456474".
- 2009012338 identifier 2009012338-b.html.
- 2009012338 identifier 2009012338-d.html.
- 2009012338 identifier 2009012338-t.html.
- 2009012338 issued "2009".
- 2009012338 issued "2009.".
- 2009012338 language "eng".
- 2009012338 publisher "London ; Philadelphia : Kogan Page,".
- 2009012338 subject "659.1/13 22".
- 2009012338 subject "Advertising Case studies.".
- 2009012338 subject "Advertising campaigns Case studies.".
- 2009012338 subject "HF5823 .S76 2009".
- 2009012338 tableOfContents "Rethinking mass media -- Widening formats -- Events-driven -- Shaping product experiences -- Digital persuasion -- Online spaces -- The new media landscape -- The new job landscape -- Closer -- Where advertising stops--and marketing begins.".
- 2009012338 title "Ads to icons : how advertising succeeds in a multimedia age / Paul Springer.".
- 2009012338 type "text".