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- 2009013178 contributor B11408448.
- 2009013178 created "2009.".
- 2009013178 date "2009".
- 2009013178 date "2009.".
- 2009013178 dateCopyrighted "2009.".
- 2009013178 description "Includes bibliographical references and index.".
- 2009013178 description "Leadership and ordinariness -- Cloth coats and Camelot -- Thatcher and Major : marketing as a conservative identity -- Confronting an elite reality -- New Labour and Tony Blair -- Bush, NASCAR dads, and Wal-mart moms -- Cameron and Brown.".
- 2009013178 extent "ix, 232 p. ;".
- 2009013178 identifier "0230522270 (alk. paper)".
- 2009013178 identifier "9780230522275 (alk. paper)".
- 2009013178 issued "2009".
- 2009013178 issued "2009.".
- 2009013178 language "eng".
- 2009013178 publisher "Basingstoke [England] ; New York : Palgrave Macmillan,".
- 2009013178 spatial "Great Britain.".
- 2009013178 spatial "United States.".
- 2009013178 subject "324.7/30941 22".
- 2009013178 subject "Communication in politics Great Britain.".
- 2009013178 subject "Communication in politics United States.".
- 2009013178 subject "JA85.2.G7 B87 2009".
- 2009013178 subject "Marketing Political aspects Great Britain.".
- 2009013178 subject "Marketing Political aspects United States.".
- 2009013178 tableOfContents "Leadership and ordinariness -- Cloth coats and Camelot -- Thatcher and Major : marketing as a conservative identity -- Confronting an elite reality -- New Labour and Tony Blair -- Bush, NASCAR dads, and Wal-mart moms -- Cameron and Brown.".
- 2009013178 title "Marketing the populist politician : the demotic democrat / Robert Busby.".
- 2009013178 type "text".