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- 2009014323 contributor B11409820.
- 2009014323 created "c2009.".
- 2009014323 date "2009".
- 2009014323 date "c2009.".
- 2009014323 dateCopyrighted "c2009.".
- 2009014323 description "We just decided to go -- The power of a cause -- Success means you know what used to work -- The commodity trap -- Your brand is everything -- The three rules -- The new customer reality -- Tiebreakers -- The heart of a category of one performer -- The future of category of one.".
- 2009014323 extent "xiv, 251 p. ;".
- 2009014323 identifier "9780470496350 (pbk.)".
- 2009014323 issued "2009".
- 2009014323 issued "c2009.".
- 2009014323 language "eng".
- 2009014323 publisher "Hoboken, N.J. : John Wiley & Sons,".
- 2009014323 subject "658.4/013 22".
- 2009014323 subject "Benchmarking (Management)".
- 2009014323 subject "Brand name products.".
- 2009014323 subject "Corporate image.".
- 2009014323 subject "HD62.15 .C34 2009".
- 2009014323 tableOfContents "We just decided to go -- The power of a cause -- Success means you know what used to work -- The commodity trap -- Your brand is everything -- The three rules -- The new customer reality -- Tiebreakers -- The heart of a category of one performer -- The future of category of one.".
- 2009014323 title "Becoming a category of one : how extraordinary companies transcend commodity and defy comparison / Joe Calloway.".
- 2009014323 type "text".