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- 2009014852 contributor B11410468.
- 2009014852 created "c2009.".
- 2009014852 date "2009".
- 2009014852 date "c2009.".
- 2009014852 dateCopyrighted "c2009.".
- 2009014852 description "Includes bibliographical references and index.".
- 2009014852 description "Who's the man? -- Whay the men's store must change? -- When retail is relevant -- Where the boys are -- Where men are king -- Creating the branded men's environment -- Retailers making their mark : who leads? who follows? -- Getting the goods : let the merchandise tell the story -- The power of retail design -- Using technology to enhance the men's retail experience -- Setting the stage : activating the store -- The store as town square : a toolbox for creating a customer community -- Customer service : a store's recipe for success -- The ten commandments of a great men's store -- Conclusion : branding the man : retailing's next frontier.".
- 2009014852 extent "xxii, 201 p. :".
- 2009014852 identifier "1581156634 (alk. paper)".
- 2009014852 identifier "9781581156638 (alk. paper)".
- 2009014852 issued "2009".
- 2009014852 issued "c2009.".
- 2009014852 language "eng".
- 2009014852 publisher "New York, NY : Allworth Press,".
- 2009014852 subject "746.9/20688 22".
- 2009014852 subject "Fashion.".
- 2009014852 subject "HC79.C6 P45 2009".
- 2009014852 subject "Male consumers.".
- 2009014852 subject "Marketing.".
- 2009014852 tableOfContents "Who's the man? -- Whay the men's store must change? -- When retail is relevant -- Where the boys are -- Where men are king -- Creating the branded men's environment -- Retailers making their mark : who leads? who follows? -- Getting the goods : let the merchandise tell the story -- The power of retail design -- Using technology to enhance the men's retail experience -- Setting the stage : activating the store -- The store as town square : a toolbox for creating a customer community -- Customer service : a store's recipe for success -- The ten commandments of a great men's store -- Conclusion : branding the man : retailing's next frontier.".
- 2009014852 title "Branding the man : why men are the next frontier in fashion retail / by Bertrand Pellegrin.".
- 2009014852 type "text".