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- 2009015073 contributor B11410713.
- 2009015073 contributor B11410714.
- 2009015073 created "c2010.".
- 2009015073 date "2010".
- 2009015073 date "c2010.".
- 2009015073 dateCopyrighted "c2010.".
- 2009015073 description "Copy, design, and creativity -- Before you get started -- Branding -- Strategy -- Issues in a changing marketplace -- Concepting -- Design -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide.".
- 2009015073 description "Includes bibliographical references and index.".
- 2009015073 extent "xx, 347 p. :".
- 2009015073 identifier "1412974917".
- 2009015073 identifier "9781412974912 (pbk.)".
- 2009015073 identifier 2009015073-b.html.
- 2009015073 identifier 2009015073-d.html.
- 2009015073 identifier 2009015073-t.html.
- 2009015073 issued "2010".
- 2009015073 issued "c2010.".
- 2009015073 language "eng".
- 2009015073 publisher "Los Angeles : SAGE,".
- 2009015073 subject "659.1 22".
- 2009015073 subject "Advertising.".
- 2009015073 subject "HF5823 .A758 2010".
- 2009015073 tableOfContents "Copy, design, and creativity -- Before you get started -- Branding -- Strategy -- Issues in a changing marketplace -- Concepting -- Design -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide.".
- 2009015073 title "Advertising creative : strategy, copy + design / Tom Altstiel, Jean Grow.".
- 2009015073 type "text".