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- 2009015532 contributor B11411260.
- 2009015532 created "c2009.".
- 2009015532 date "2009".
- 2009015532 date "c2009.".
- 2009015532 dateCopyrighted "c2009.".
- 2009015532 description "Five consumer trends turning the world upside down -- Consumer skepticism is at an all-time high -- The media is fragmented and so is the audience -- Who is in control of the marketing message? (Guess what. It's not you!) -- Businesses, improve your aim -- Consumers are mad as hell, and they're not going to take it anymore -- What's a marketer to do? (Start a conversation) -- Business blogging : your social media marketing headquarters -- Social networks strengthen your social graph -- Niche online communities can benefit your business -- Microblogging : social media marketing in 140 characters or less -- Lights! Camera! Action! Use online video to market your business -- Podcasting (overlooked, underutilized marketing tool) -- PR 2.0 (Introducing the social media news release) -- Other social media marketing tools -- A brief word about Web sites, e-mail marketing, and search engines -- Listening is the new marketing -- Now that you've listened, it's time to engage -- Measuring the effectiveness of your social media marketing plan.".
- 2009015532 description "Includes bibliographical references and index.".
- 2009015532 extent "xxvii, 244 p. :".
- 2009015532 identifier "0470499273 (cloth)".
- 2009015532 identifier "9780470499276 (cloth)".
- 2009015532 issued "2009".
- 2009015532 issued "c2009.".
- 2009015532 language "eng".
- 2009015532 publisher "Hoboken, N.J. : Wiley & Sons,".
- 2009015532 subject "658.8/72 22".
- 2009015532 subject "HF5415.1265 .C48 2009".
- 2009015532 subject "Internet advertising.".
- 2009015532 subject "Internet marketing.".
- 2009015532 subject "Online social networks Economic aspects.".
- 2009015532 tableOfContents "Five consumer trends turning the world upside down -- Consumer skepticism is at an all-time high -- The media is fragmented and so is the audience -- Who is in control of the marketing message? (Guess what. It's not you!) -- Businesses, improve your aim -- Consumers are mad as hell, and they're not going to take it anymore -- What's a marketer to do? (Start a conversation) -- Business blogging : your social media marketing headquarters -- Social networks strengthen your social graph -- Niche online communities can benefit your business -- Microblogging : social media marketing in 140 characters or less -- Lights! Camera! Action! Use online video to market your business -- Podcasting (overlooked, underutilized marketing tool) -- PR 2.0 (Introducing the social media news release) -- Other social media marketing tools -- A brief word about Web sites, e-mail marketing, and search engines -- Listening is the new marketing -- Now that you've listened, it's time to engage -- Measuring the effectiveness of your social media marketing plan.".
- 2009015532 title "The digital handshake : seven proven strategies to grow your business using social media / Paul Chaney.".
- 2009015532 type "text".