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- 2009016489 contributor B11412444.
- 2009016489 contributor B11412445.
- 2009016489 created "2009.".
- 2009016489 date "2009".
- 2009016489 date "2009.".
- 2009016489 dateCopyrighted "2009.".
- 2009016489 description "Includes bibliographical references and index.".
- 2009016489 description "Why you need to be on the brandwagon -- So what is a brand? -- What is brand strategy? -- The house that brand built : positioning and brand architecture -- Apples, oranges, blackberries and other fruit : how to create a great brand identity -- It's the experience, stupid! -- Too many opinions and not enough cheese sandwiches : a bit about research -- Call in the lawyers -- Bow ties, ponytails and lunch at the Ivy : how to manage your agencies -- Standing up, standing out and standing on your competition : how to keep your brand fresh in the Noo Mejur digital age -- How to measure brand performance -- When to mess with your logo : drastic measures -- The last lesson in brand building -- Epilogue: all the top tips in one place (go here first if you can't be bothered to read the book)".
- 2009016489 extent "xiv, 217 p. :".
- 2009016489 identifier "9780273714200 (pbk. : alk. paper)".
- 2009016489 issued "2009".
- 2009016489 issued "2009.".
- 2009016489 language "eng".
- 2009016489 publisher "Harlow, England ; New York : Financial Times/Prentice Hall,".
- 2009016489 subject "658.8/27 22".
- 2009016489 subject "Advertising Brand name products.".
- 2009016489 subject "Brand name products.".
- 2009016489 subject "Branding (Marketing)".
- 2009016489 subject "HF5415.1255 .E34 2009".
- 2009016489 tableOfContents "Why you need to be on the brandwagon -- So what is a brand? -- What is brand strategy? -- The house that brand built : positioning and brand architecture -- Apples, oranges, blackberries and other fruit : how to create a great brand identity -- It's the experience, stupid! -- Too many opinions and not enough cheese sandwiches : a bit about research -- Call in the lawyers -- Bow ties, ponytails and lunch at the Ivy : how to manage your agencies -- Standing up, standing out and standing on your competition : how to keep your brand fresh in the Noo Mejur digital age -- How to measure brand performance -- When to mess with your logo : drastic measures -- The last lesson in brand building -- Epilogue: all the top tips in one place (go here first if you can't be bothered to read the book)".
- 2009016489 title "Don't mess with the logo : the straight talker's bible of branding / Jon Edge & Andy Milligan.".
- 2009016489 type "text".