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- 2009017056 contributor B11413135.
- 2009017056 created "2009.".
- 2009017056 date "2009".
- 2009017056 date "2009.".
- 2009017056 dateCopyrighted "2009.".
- 2009017056 description "Includes bibliographical references and index.".
- 2009017056 description "The importance of trends -- The relevance of trends -- The impact of trends -- The benefit of trends -- The three is -- Preparation -- In-house insights : creating the right environment for trend analysis -- Outsourcing insights -- How trends start -- Trend typologies -- Where trends occur -- Trends versus fads -- What to look for -- Statistical data -- Observational data -- Media monitoring -- How trends spread -- Active trend drivers -- Passive trend drivers -- Predicting trends -- Convincing the company -- Determining strategy -- What's in it for me? -- Theory into practice.".
- 2009017056 extent "ix, 261 p. :".
- 2009017056 identifier "0749454504 (alk. paper)".
- 2009017056 identifier "9780749454500 (alk. paper)".
- 2009017056 issued "2009".
- 2009017056 issued "2009.".
- 2009017056 language "eng".
- 2009017056 publisher "London ; Philadelphia : Kogan Page Limited,".
- 2009017056 subject "658.8/342 22".
- 2009017056 subject "Consumer behavior Forecasting.".
- 2009017056 subject "HF5415.32 .H54 2009".
- 2009017056 subject "New products.".
- 2009017056 subject "Sales forecasting.".
- 2009017056 tableOfContents "The importance of trends -- The relevance of trends -- The impact of trends -- The benefit of trends -- The three is -- Preparation -- In-house insights : creating the right environment for trend analysis -- Outsourcing insights -- How trends start -- Trend typologies -- Where trends occur -- Trends versus fads -- What to look for -- Statistical data -- Observational data -- Media monitoring -- How trends spread -- Active trend drivers -- Passive trend drivers -- Predicting trends -- Convincing the company -- Determining strategy -- What's in it for me? -- Theory into practice.".
- 2009017056 title "The next big thing : spotting and forecasting consumer trends for profit / William Higham.".
- 2009017056 type "text".