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- 2009018911 contributor B11415391.
- 2009018911 created "c2009.".
- 2009018911 date "2009".
- 2009018911 date "c2009.".
- 2009018911 dateCopyrighted "c2009.".
- 2009018911 description "How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff.".
- 2009018911 description "Includes bibliographical references and index.".
- 2009018911 extent "xvi, 294 p. :".
- 2009018911 identifier "1573873683".
- 2009018911 identifier "9781573873680".
- 2009018911 issued "2009".
- 2009018911 issued "c2009.".
- 2009018911 language "eng".
- 2009018911 publisher "Medford, N.J. : Information Today,".
- 2009018911 subject "Advertising as a Topic.".
- 2009018911 subject "Libraries Marketing.".
- 2009018911 subject "Libraries Public relations.".
- 2009018911 subject "Libraries.".
- 2009018911 subject "Marketing.".
- 2009018911 subject "Public Relations.".
- 2009018911 subject "Z716.3 .D425 2009".
- 2009018911 tableOfContents "How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff.".
- 2009018911 title "The accidental library marketer / Kathy Dempsey.".
- 2009018911 type "text".