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- 2009019796 contributor B11416472.
- 2009019796 contributor B11416473.
- 2009019796 created "c2010.".
- 2009019796 date "2010".
- 2009019796 date "c2010.".
- 2009019796 dateCopyrighted "c2010.".
- 2009019796 description "Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.".
- 2009019796 description "Includes bibliographical references and indexes.".
- 2009019796 extent "xi, 708 p. :".
- 2009019796 identifier "0132465493 (IE)".
- 2009019796 identifier "0136107060 (casebound : alk. paper)".
- 2009019796 identifier "9780132465496 (IE)".
- 2009019796 identifier "9780136107064 (casebound : alk. paper)".
- 2009019796 issued "2010".
- 2009019796 issued "c2010.".
- 2009019796 language "eng".
- 2009019796 publisher "Upper Saddle River, N.J. : Prentice Hall,".
- 2009019796 subject "658.8/02 22".
- 2009019796 subject "HF5415.135 .K47 2010".
- 2009019796 subject "Marketing Decision making Case studies.".
- 2009019796 subject "Marketing Management Case studies.".
- 2009019796 tableOfContents "Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.".
- 2009019796 title "Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.".
- 2009019796 type "text".