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- 2009020564 contributor B11417424.
- 2009020564 created "c2010.".
- 2009020564 date "2010".
- 2009020564 date "c2010.".
- 2009020564 dateCopyrighted "c2010.".
- 2009020564 description "Includes bibliographical references and index.".
- 2009020564 extent "viii, 327 p. :".
- 2009020564 identifier "0765624184 (pbk. : alk. paper)".
- 2009020564 identifier "9780765624185 (pbk. : alk. paper)".
- 2009020564 issued "2010".
- 2009020564 issued "c2010.".
- 2009020564 language "eng".
- 2009020564 publisher "Armonk, N.Y. : M.E. Sharpe,".
- 2009020564 subject "659.072 22".
- 2009020564 subject "Advertising Research.".
- 2009020564 subject "HF5814 .A32 2010".
- 2009020564 subject "Public relations Research.".
- 2009020564 title "Advertising and public relations research / Donald W. Jugenheimer ... [et al.].".
- 2009020564 type "text".