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- 2009025114 contributor B11422956.
- 2009025114 contributor B11422957.
- 2009025114 created "c2010.".
- 2009025114 date "2010".
- 2009025114 date "c2010.".
- 2009025114 dateCopyrighted "c2010.".
- 2009025114 description "Includes bibliographical references and index.".
- 2009025114 description "Marketing concepts and definitions -- Markets, market segmentation, and consumber behavior -- The U.S. industry numbers -- Marketing research -- Record label operations -- The profit and loss statement -- Soundscan and the music business -- How radio works -- Charts, airplay, and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Music distribution and retailing -- Grassroots marketing -- New media marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Strategic marketing and special products -- The recording industry of the future -- The marketing plan.".
- 2009025114 extent "xii, 449 p. :".
- 2009025114 identifier "0240812387 (pbk. : alk. paper)".
- 2009025114 identifier "9780240812380 (pbk. : alk. paper)".
- 2009025114 issued "2010".
- 2009025114 issued "c2010.".
- 2009025114 language "eng".
- 2009025114 publisher "Burlington, MA : Focal Press,".
- 2009025114 subject "780.68/8 22".
- 2009025114 subject "ML3790 .H985 2010".
- 2009025114 subject "Music trade.".
- 2009025114 subject "Sound recording industry.".
- 2009025114 subject "Sound recordings Marketing.".
- 2009025114 tableOfContents "Marketing concepts and definitions -- Markets, market segmentation, and consumber behavior -- The U.S. industry numbers -- Marketing research -- Record label operations -- The profit and loss statement -- Soundscan and the music business -- How radio works -- Charts, airplay, and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Music distribution and retailing -- Grassroots marketing -- New media marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Strategic marketing and special products -- The recording industry of the future -- The marketing plan.".
- 2009025114 title "Record label marketing / Tom Hutchison, Amy Macy, Paul Allen.".
- 2009025114 type "text".