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- 2009025146 contributor B11422996.
- 2009025146 contributor B11422997.
- 2009025146 created "2010.".
- 2009025146 date "2010".
- 2009025146 date "2010.".
- 2009025146 dateCopyrighted "2010.".
- 2009025146 description "Includes bibliographical references and index.".
- 2009025146 description "Word of mouth vs. word-of-mouth marketing -- The power of word-of-mouth marketing -- How to build a buzz -- When and where to buzz -- WOMM at work : reports from the front lines -- Power pack.".
- 2009025146 extent "xii, 95 p. :".
- 2009025146 identifier "0838910114 (alk. paper)".
- 2009025146 identifier "9780838910115 (alk. paper)".
- 2009025146 issued "2010".
- 2009025146 issued "2010.".
- 2009025146 language "eng".
- 2009025146 publisher "Chicago : American Library Association,".
- 2009025146 spatial "United States".
- 2009025146 subject "021.7 22".
- 2009025146 subject "Libraries Marketing.".
- 2009025146 subject "Libraries Public relations.".
- 2009025146 subject "Libraries United States Marketing Case studies.".
- 2009025146 subject "Z716.3 .B37 2010".
- 2009025146 tableOfContents "Word of mouth vs. word-of-mouth marketing -- The power of word-of-mouth marketing -- How to build a buzz -- When and where to buzz -- WOMM at work : reports from the front lines -- Power pack.".
- 2009025146 title "Building a buzz : libraries & word-of-mouth marketing / Peggy Barber and Linda Wallace.".
- 2009025146 type "text".