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- 2009026888 contributor B11425129.
- 2009026888 created "c2010.".
- 2009026888 date "2010".
- 2009026888 date "c2010.".
- 2009026888 dateCopyrighted "c2010.".
- 2009026888 description "Includes bibliographical references and index.".
- 2009026888 description "Introduction to strategic marketing management -- Strategy and implementation -- Understanding the high-tech customer -- The expanding market -- Market research -- Product strategy -- Innovation management -- The IT product development cycle -- Pricing products -- Communications strategies -- Distribution strategies -- Marketing implementation and control -- Social networking and the sales strategy -- E-commerce as a sales medium.".
- 2009026888 extent "xviii, 324 p. :".
- 2009026888 identifier "1439803196 (hardcover : alk. paper)".
- 2009026888 identifier "9781439803196 (hardcover : alk. paper)".
- 2009026888 issued "2010".
- 2009026888 issued "c2010.".
- 2009026888 language "eng".
- 2009026888 publisher "Boca Raton, FL : CRC Press,".
- 2009026888 subject "004.068/8 22".
- 2009026888 subject "HF5415 .K464 2010".
- 2009026888 subject "Industrial management.".
- 2009026888 subject "Information technology Management.".
- 2009026888 subject "Marketing.".
- 2009026888 tableOfContents "Introduction to strategic marketing management -- Strategy and implementation -- Understanding the high-tech customer -- The expanding market -- Market research -- Product strategy -- Innovation management -- The IT product development cycle -- Pricing products -- Communications strategies -- Distribution strategies -- Marketing implementation and control -- Social networking and the sales strategy -- E-commerce as a sales medium.".
- 2009026888 title "Marketing IT products and services / Jessica Keyes.".
- 2009026888 type "text".