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- 2009030796 contributor B11429910.
- 2009030796 created "c2010.".
- 2009030796 date "2010".
- 2009030796 date "c2010.".
- 2009030796 dateCopyrighted "c2010.".
- 2009030796 description "Includes bibliographical references and index.".
- 2009030796 description "Introduction: Observational research versus the other researches -- Methodology -- The hand-holders : connecting to your museum -- Twitching on the tour -- Sitting down -- Turning right -- Dress code -- Museum goers don't get fat : tribal marketing -- Men : another new market segment -- Lunchtime stories -- Taking photos -- Early birds -- Shopping for memories -- Handheld children : the new demographic -- Long lines and smiles -- Queue-less in the lobby -- Frail and hardy -- What the guards see -- The folks from Kazakhstan and other global changes -- Shout out for the library -- Insights and the performing arts -- Velcroed at the ticket window -- The upside of intermission -- Epilogue.".
- 2009030796 extent "vi, 179 p. ;".
- 2009030796 identifier "0759118086 (cloth : alk. paper)".
- 2009030796 identifier "0759118094 (pbk. : alk. paper)".
- 2009030796 identifier "9780759118089 (cloth : alk. paper)".
- 2009030796 identifier "9780759118096 (pbk. : alk. paper)".
- 2009030796 issued "2010".
- 2009030796 issued "c2010.".
- 2009030796 language "eng".
- 2009030796 publisher "Lanham : AltaMira Press,".
- 2009030796 subject "069/.068 22".
- 2009030796 subject "AM121 .W35 2010".
- 2009030796 subject "Museums Management.".
- 2009030796 subject "Museums Marketing.".
- 2009030796 subject "Museums Public relations.".
- 2009030796 tableOfContents "Introduction: Observational research versus the other researches -- Methodology -- The hand-holders : connecting to your museum -- Twitching on the tour -- Sitting down -- Turning right -- Dress code -- Museum goers don't get fat : tribal marketing -- Men : another new market segment -- Lunchtime stories -- Taking photos -- Early birds -- Shopping for memories -- Handheld children : the new demographic -- Long lines and smiles -- Queue-less in the lobby -- Frail and hardy -- What the guards see -- The folks from Kazakhstan and other global changes -- Shout out for the library -- Insights and the performing arts -- Velcroed at the ticket window -- The upside of intermission -- Epilogue.".
- 2009030796 title "Consumer research for museum marketers : audience insights money can't buy / Margot A. Wallace.".
- 2009030796 type "text".