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- 2009033764 contributor B11433522.
- 2009033764 created "2010.".
- 2009033764 date "2010".
- 2009033764 date "2010.".
- 2009033764 dateCopyrighted "2010.".
- 2009033764 description "Competitive success -- Brand value -- Brand portfolios and architecture -- The new brand building framework : destiny-distinction-culture-experiences (DDCE) -- Brand destiny -- Brand distinction -- Brand culture -- Overview of brand experiences -- Brand experiences : customers and solutions -- Brand experiences : marketing communications and environment -- Brand leadership : senior management, team, planning, mapping.".
- 2009033764 description "Includes bibliographical references and index.".
- 2009033764 extent "xxiv, 397 p. :".
- 2009033764 identifier "0470998229 (pbk.)".
- 2009033764 identifier "9780470998229 (pbk.)".
- 2009033764 identifier F?func=service&doc_library=BVB01&doc_number=018716473&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
- 2009033764 issued "2010".
- 2009033764 issued "2010.".
- 2009033764 language "eng".
- 2009033764 publisher "Chichester, West Sussex, U.K. ; Hoboken, NJ : John Wiley,".
- 2009033764 subject "658.8/27 22".
- 2009033764 subject "Brand name products.".
- 2009033764 subject "Branding (Marketing)".
- 2009033764 subject "HD69.B7 D37 2010".
- 2009033764 tableOfContents "Competitive success -- Brand value -- Brand portfolios and architecture -- The new brand building framework : destiny-distinction-culture-experiences (DDCE) -- Brand destiny -- Brand distinction -- Brand culture -- Overview of brand experiences -- Brand experiences : customers and solutions -- Brand experiences : marketing communications and environment -- Brand leadership : senior management, team, planning, mapping.".
- 2009033764 title "Competitive success : how branding adds value / John A. Davis.".
- 2009033764 type "text".