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- 2009034154 contributor B11434003.
- 2009034154 contributor B11434004.
- 2009034154 created "c2010.".
- 2009034154 date "2010".
- 2009034154 date "c2010.".
- 2009034154 dateCopyrighted "c2010.".
- 2009034154 description "What is advertising, and how does it fit into the marketing plan? -- Outside suppliers and other sources of help -- Brand development -- Developing your advertising plan -- Media basics -- Choosing and executing your media plan -- Crafting your message -- Integrating other marketing communications components into your executions -- Putting the plan together and measuring its effectiveness -- The future for entrepreneurial advertising.".
- 2009034154 extent "xvii, 122 p. :".
- 2009034154 identifier "0313365822 (hard copy : alk. paper)".
- 2009034154 identifier "0313365830 (ebook)".
- 2009034154 identifier "9780313365829 (hard copy : alk. paper)".
- 2009034154 identifier "9780313365836 (ebook)".
- 2009034154 isPartOf "Entrepreneur's guide (Westport, Conn.)".
- 2009034154 isPartOf "The entrepreneur's guide".
- 2009034154 issued "2010".
- 2009034154 issued "c2010.".
- 2009034154 language "eng".
- 2009034154 publisher "Santa Barbara, Calif. : Praeger,".
- 2009034154 subject "659.1 22".
- 2009034154 subject "Advertising Management.".
- 2009034154 subject "Entrepreneurship.".
- 2009034154 subject "HF5823 .O3587 2010".
- 2009034154 subject "Marketing Management.".
- 2009034154 subject "Small business.".
- 2009034154 tableOfContents "What is advertising, and how does it fit into the marketing plan? -- Outside suppliers and other sources of help -- Brand development -- Developing your advertising plan -- Media basics -- Choosing and executing your media plan -- Crafting your message -- Integrating other marketing communications components into your executions -- Putting the plan together and measuring its effectiveness -- The future for entrepreneurial advertising.".
- 2009034154 title "The entrepreneur's guide to advertising / James R. Ogden and Scott Rarick.".
- 2009034154 type "text".